A doing consultancy
connecting vision to action.
Simple, powerful north stars made more powerful through operating frameworks that make living the strategy foolproof.
Solving for
the Middle.
High growth companies not only require singular vision, but the tools and guardrails to ensure that vision is brought to life.
There, There accelerates growth and efficiency with lean, hard-working brand strategy paired with implementation roadmaps and guidelines. We call it middle strategy, it ensures that the CEO’s or founder's vision comes to life with power and clarity.
Us.
Former agency leaders and CMOs; founders, investors, advisors and public board members forever frustrated by over-revving in strategy and disconnected doing.
Poppy Thorpe.
Snap. Glossier. Anomaly. RGA. FNDR.
Poppy is a former chief marketing officer and current public-board of directors member. She has served as a board director of Snap Inc since 2018.
Poppy brings deep knowledge and passion for leading growth and scale for purpose driven, category defining brands — such as Glossier, Snapchat and Beats by Dre. She provides expertise in defining a brand narrative and story, brand building, community, content and growth marketing strategies.
Derek McCarty.
Dosist. Oura. Anomaly. 72&sunny. BBH.
Derek brings over 15 years of marketing leadership experience. He's worked at top agencies including anomaly, 72andsunny and BBH across brands like Budweiser, Target and Google.
As a marketing executive he launched the globally recognized wellness innovator Dosist and has served as a marketing leader and consultant for many early stage companies,
What
& How.
Defining your “brand.”
Every organization and leadership team has a current running through it - sometimes explicit, often not - our process begins by surfacing this “current” and translating it to a clear and compelling positioning and story. This is your organization’s atomic unit; when harnessed it will inform and unify every major strategic decision in the organization.
We ensure adoption and action by complementing your story with a brand operating protocol - a set of four filters that are used to empower leaders across the organization to effortlessly embrace and act on your atomic unit.
Bringing “brand” to life.
The brand operating protocol is designed to serve as the foundation for any company initiative from product development to identity to strategic planning.
We often complement the first phase of work with an implementation phase:
Leading cross-functional workshops to help teams adopt your brand operating protocol
Brand identity overhauls (in partnership with our team of independent designer)
Go-to-market and communications planning
Retained services to oversee implementation and action
Who We Work With.
We work with companies across a myriad of categories in a variety of capacities from embedded co-founder, to board member, to strategic consultant. they span all phases from pre-launch to growth to entrenched incumbent. Regardless of size, they share one thing in common: they’re at a critical inflection point in their life cycle and are in need of a catalyst to unify action and create momentum.